Annabel’s Unveils Enchanting Festive Façade in Support of The Caring Family Foundation’s 2024 “Food From The Heart” Campaign
In partnership with The Caring Family Foundation, Annabel’s holiday façade presents a captivating display: a grand snow globe featuring a magical bird, arching over the entrance of the iconic Private Members Club. This highly anticipated addition to London’s social calendar is designed as part of the Food From The Heart charity initiative, reaffirming a commitment to addressing child hunger and food insecurity
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Annabel’s, the world-renowned private members' club, proudly reveals this year’s festive façade—a charming celebration of childhood wonder and nostalgia. Crafted in partnership with The Caring Family Foundation (TCFF), this magical installation forms an integral part of TCFF’s Food From The Heart initiative, focused on combating child hunger and food insecurity in the UK and Brazil.
Designed by Tatiana Kharchylava, Creative Director of The Birley Clubs, the whimsical snow globe façade transports viewers to a place of innocence and delight. As a symbol of hope, it evokes the dreams and unguarded joy of childhood, reflecting the Foundation’s commitment to nurturing young lives by ensuring they have the nourishment they need to thrive.
This unveiling coincides with the launch of TCFF’s 2024 Food From The Heart campaign in partnership with The Felix Project, London’s largest food redistribution charity. Through this initiative, TCFF aims to distribute 300,000 meals across London by the end of this year and reach an additional 700,000 meals by the end of 2025. By that time, TCFF will have provided over 3.5 million meals since 2020, underscoring the Foundation’s ongoing mission to alleviate child hunger and food insecurity.
The Food From The Heart campaign began in 2020 when Richard and Patricia Caring committed their hospitality group to delivering “One Million and One Meals” to frontline workers and families hit hardest by the pandemic. What started as an emergency response has since grown into a sustained effort to support families and children in need, addressing the critical links between nutrition, educational success, and personal well-being.
This season, TCFF continues its commitment by hosting a festive gathering at Surrey Square Primary School on December 5th. Together with volunteers from Richard and Patricia Caring’s hospitality group (Bill’s and The Birley Clubs), TCFF will bring holiday cheer to students with festive entertainment, activities, and a delicious lunch provided by Bill’s. TCFF believes in the power of such joyful moments to create lasting memories, fostering a spirit of support and togetherness among children and their families.
Additionally, TCFF will host a spectacular Festive Wonderland at The Dorchester, also designed by Tatiana Kharchylava. This event unites two of London’s most iconic hospitality names for a worthy cause, with 100% of ticket proceeds going directly to the Foundation’s efforts to combat food poverty and child hunger.
Join us in making a meaningful impact on children’s lives this festive season as we work together to alleviate food insecurity and spread hope and joy.
Support The Caring Family Foundation’s Food from the Heart campaign here
