Deforestation in the Amazon has reached a 15 year high, affecting its capacity to absorb carbon dioxide, exacerbating the climate crisis and harming the local communities whose guardianship of the rainforest is vital.

The Caring Family Foundation, with support from our annual fundraising initiative ‘Annabel’s for the Amazon’ plants millions of trees across Brazil’s rainforests. Our reforestation work is more than tree planting. As well as restoring the rainforest and its biodiversity, we support indigenous cultures and traditions and generate income to local communities.



For 2022, The Caring Family Foundation, in alliance with SOS Amazonia, aims to plant 1 million trees in the Amazon by March 2024. This project will support more than 400 local families and indigenous communities with food and income, ensuring the protection of their livelihoods, while also slowing the effects of climate change.


In 2021, The Caring Family Foundation pledged to plant 1 million trees in Brazil’s rainforests in partnership with One Tree Planted. On Earth Day, 22 April 2023, TCFF was proud to announce that the target has been achieved, with 1 million trees planted across the Amazon and Atlantic forests.

This commitment has created over 300 jobs and seen 100 families involved, whilst restoring deforested areas, biodiversity and water springs.


In 2020, The Caring Family Foundation directly funded a joint project between Rainforest US and the Indigenous Council of Roraima to build ten seedling nurseries that will produce a total of 15,000 seedlings each year in ten indigenous communities in the Roraima region of the Brazilian Amazon, as well as conduct workshops with local indigenous agroforestry students. This project was successfully concluded at the beginning of 2023.

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