Annabel's 2024 Amazon Facade Champions Rainforest Cause
Annabel’s 2024 Amazon Facade ignites hope, uniting London’s elite with rainforest guardians to combat deforestation and support indigenous communities.
4 min read
Annabel’s 2024 Amazon Facade celebrates its fifth year with a stunning artistic installation unveiled on World Amazon Day. This year’s design highlights the club’s ongoing commitment to the Annabel’s for the Amazon campaign, a cornerstone of The Caring Family Foundation (TCFF). The initiative not only aids environmental conservation with over two million trees planted in Brazil but also supports Indigenous and local communities through economic and social programs.
The campaign’s 2024 efforts focus on the state of Acre, funding 14 seedling nurseries and expanding support to new Indigenous communities. Key collaborations, such as with SOS Amazônia and the Forest Doctors Association, provide sustainable food sources, healthcare, and income generation, improving lives across the Amazon. As a symbol of enduring hope, the initiative emphasizes the urgent need for collective action to preserve the rainforest, protect biodiversity, and support vulnerable communities.
