Patricia Caring on Women in Philanthropy
Caring talks navigating the troubled waters of hospitality and why she cherishes having a philanthropic element to her career and the women who inspire her work
6 min read
WHY WAS IT IMPORTANT TO YOU TO HAVE A PHILANTHROPIC COMPONENT TO YOUR BUSINESS AND CAREER?
I always had a genuine desire to make a meaningful impact and, as I began working at The Birley Clubs, I saw natural opportunities to contribute positively to the areas I am passionate about. It started with events like International Women’s Day and has gradually evolved over time to larger-scale campaigns such as ‘Annabel’s for the Amazon’.
The Caring Family Foundation is a separate business, but I saw a synergy between the two. Witnessing the enthusiasm and support from both members and employees has fueled my ambition. I am on a mission to unite owners of hospitality businesses in a collective philanthropic effort, particularly in supporting women and children. The shared energy of like-minded individuals is a powerful force when it comes to these causes.
THE CARING FAMILY FOUNDATION'S WORK CENTRES ON THREE PILLARS - CHILD POVERTY, DOMESTIV ABUSE AND REFORESTATION. HOW DID YOU LAND ON THESE CAUSES?
My driving force has always been to support women and children. When we started the foundation during the pandemic, Richard and I decided to contribute by delivering 1.1 million meals to families and NHS key workers. At the same time, my friends in Brazil were telling me about the heightened rates of domestic abuse there, which prompted me to take action and work in partnership with Bem Querer Mulher, a domestic abuse centre in Sao Paulo. Together we have established psychological support, legal and social services and have supported more than 10,000 women so far. It’s horrendous hearing the stories of these women, but it makes me determined help.
The other part of me is deeply concerned about the destruction of the Amazon rainforest so this led to our reforestation program. It’s essential to remember the people living in and preserving the forest, particularly the indigenous families. As we spent more time on the ground with these communities, we realised the impact we could make by investing in opportunities that sustain their livelihoods through our tree-planting projects. This not only supports their wellbeing but also ensures they can continue to protect the forest. Without them, there will be no Amazon.
