Annabel’s World Amazon Day Facade Nods to the Indigenous Nukini Community
Private member’s club Annabel’s has unveiled a new look in honor of World Amazon Day, made in collaboration with The Caring Family Foundation, or TCFF, one of the UK’s largest donors to Brazilian reforestation.
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In celebration of World Amazon Day, Annabel’s has unveiled a striking new façade inspired by the Nukini community’s traditional headdress, created in collaboration with The Caring Family Foundation (TCFF). The design highlights the courage, resilience, and heritage of the Nukini people, with colours symbolising strength, protection, and female leadership. A single burning feather within the display serves as a poignant reminder of the fragility of the world’s ecosystems and the urgent need to combat deforestation and environmental destruction.
Now in its fifth year, the Annabel’s for the Amazon campaign continues to drive impactful change. With more than two million trees planted and millions of meals distributed in both Brazil and the UK, TCFF has made strides in supporting reforestation and Indigenous communities. This year, the initiative will fund 14 community seedling nurseries across five regions, empowering families to enhance their income over the next three years. Annabel’s creative director, Tatiana Kharchylava, emphasises the importance of this collaboration in raising awareness for such a vital cause.
